- Danish Sinha
6 Ways How Social Media Gaming Creates Profit for Businesses
Video games used to be frowned upon because people thought those who played them were lazy and unproductive. As time passed, the stigma has considerably died down, and many people now see video games positively since many gaming conventions and competitions are being held. For this reason, many companies took advantage of this, especially its social aspect.
Social interaction in games used to be absurd, especially since most games back then were only single-player. However, with social media came the rise of social games, which are games designed to be played with other people. This is a massive shift in the gaming industry, opening up a whole new market for developers and publishers. Despite this, many still voice their doubts because they think social media gaming is not sustainable or profitable. This is never the case because social media games can generate profits in various ways, such as:
#1 - Simulation
Simulation games are a popular genre, evident in the number of games released yearly. While most focus on business and management, many games focus on other aspects of life, including relationships and crimes. The point is that people like to simulate their lives in games, which is where social media games excel.
Social media games focusing on simulation are usually about managing a business or a relationship. For example, you might have to manage a restaurant or a farm to make it successful. These games are usually easy to play and can be highly addicting. If the game incentivizes players enough, they may buy in-game currencies or premium items, generating profit.
#2 - Resource Management
Resource management games are similar to simulation games but focus more on managing resources, such as money or food. In many cases, these games will also involve combat, as players must protect their resources from other players. These games can be highly addicting and often have high replay value.
Do you remember games that used to be on Facebook, such as Farmville? Social media is a core gameplay aspect, and players often have to interact with each other to progress in the game. Players must strategically manage their resources to be successful. They often have to manage their money, crops, and animals, all while interacting or competing against other players.
#3 - Caretaking
A caretaking game is a video game in which the player is responsible for caring for one or more virtual pets. These games often involve feeding, bathing, and exercising the pets, as well as training them to perform specific tasks. Some caretaking games also include puzzle-solving elements, as players must figure out how to complete particular tasks to progress.
Social media is an excellent platform for caretaking games, allowing players to share their progress and interact with other players easily. Players can share photos of their pets, compete in challenges, and offer advice and support to other players. Caretaking games often feature customization options, allowing players to customize their pet’s appearance, home, and accessories.
#4 - The Casual or Arcade Experience
Casual gaming refers to a type of gaming experience that is typically easy to pick up and play and often includes shorter levels, simple controls, and shorter game sessions. On the other hand, arcade gaming is a type of gaming experience typically more challenging, with more complex levels, controls, and longer game sessions.
Whatever the case, social media is the perfect platform for casual and arcade games because it allows players to find and join multiplayer games, post scores, and access various games from multiple developers. Furthermore, social media platforms allow players to share their gaming experiences with friends and family, providing an even more immersive gaming experience.
#5 - Gambling
By nature, gambling is a social activity because you have to interact with other players and the game itself. Social media can be an effective platform for gambling because it allows players to play games with others and other gameplay data to their profile. This creates a sense of competition, a key component of gambling.
Additionally, social media can be used to promote gambling websites and platforms, allowing players to find and access the best gambling experiences. Of course, social media can advertise gambling-related services, such as online casinos, sports betting, and virtual casinos, to a wider audience.
#6 - Monetization
Many social media games use an in-game microtransaction system to generate revenue. In-game microtransactions are small, optional payments that can be made to purchase in-game items or upgrades. In-game microtransactions are controversial, as some players feel they are a necessary evil to support free-to-play games. In contrast, others believe they are a way for developers to take advantage of players.
It's safe to say that social media games are here to stay and will continue to evolve and grow in popularity. With so many different games and genres, there's something for everyone on social media. Whether you're looking for a casual game to play with your friends, or a more hardcore game to test your skills, there's a social media game for you.
Gamestacy creates games for various platforms, including social media gaming. The gaming landscape is diverse, so we aim to make a difference through fun yet inclusive games for a better experience. Visit our website today to subscribe to our newsletter!